·8 min read
Inbound Marketing for Minpaku — Optimizing Airbnb & Booking.com Listings
Even great properties get few bookings if the listing is weak. Guide to photos, titles, pricing, and reviews to rank higher on Airbnb and Booking.com.
Why Good Properties Get Few Bookings
The cause is usually not the property itself but a weak listing. Guests decide in seconds based only on photos, title, description, price, and reviews.
Understand OTA Algorithms
Response rate/speed, acceptance rate, review quantity & quality, low cancellation rate, and listing completeness all affect ranking.
Photos Are Everything
The first photo determines clicks. Shoot all rooms in bright natural light. Professional photography is one of the highest-ROI investments.
Pricing & Reviews
Use dynamic pricing for seasons and events. The first 10 reviews are critical — price slightly low at launch to gather bookings and reviews.
#集客#Airbnb#Booking.com#インバウンド#リスティング